Instabang and NaughtyCharm are the two highest-performing adult dating platforms on CrakRevenue for US traffic — but they win in different ways. Instabang has the highest raw EPC ($1.42). NaughtyCharm has the highest payout ($70 PPS) with a strong EPC-adjusted return. Choosing between them depends on your traffic source and geo mix.
Quick comparison
| Instabang | NaughtyCharm | |
|---|---|---|
| Payout | $40 PPS | $70 PPS |
| EPC | $1.42 (highest) | High |
| Best geo | US, CA, AU | US, FR |
| Member base | 10M+ | 5M+ |
| Interface | Modern, clean | Modern, clean |
| Free tier | Yes | Yes |
| Starting price | $29.95/mo | $24.99/mo |
| Rating | 4.0/5 | 3.9/5 |
Where Instabang wins
Highest EPC in the category. Instabang's $1.42 EPC is the best in adult dating on CrakRevenue. This is driven by a fast, clean signup flow that gets users to the browse screen in under 2 minutes. If you're optimizing for clicks-to-conversions, Instabang is the benchmark.
Larger member base. 10M+ vs 5M+ means users in smaller cities are more likely to find active profiles. This matters for US traffic outside major metros.
Proven track record. Instabang has been a consistent performer for years. NaughtyCharm is newer — the EPC data is strong but the sample size is smaller.
Best for CA and AU traffic. Instabang's geo coverage extends to Canada and Australia more reliably than NaughtyCharm.
Where NaughtyCharm wins
$70 PPS vs $40 PPS. If your conversion rate is similar between the two platforms, NaughtyCharm pays 75% more per conversion. For high-volume traffic, this difference compounds quickly.
French-speaking markets. NaughtyCharm is the best adult dating option for FR, CA-QC, BE, and CH traffic. Instabang has weak coverage in these geos. If any portion of your traffic is French-speaking, NaughtyCharm is the clear choice.
Lower entry price. $24.99/mo vs $29.95/mo means a lower barrier to the first paid conversion.
Which should you run?
Run Instabang if:
- Your traffic is primarily US, CA, or AU
- You're optimizing for EPC over payout
- You want the most proven performer with the largest data set
- Your audience is in smaller cities where member density matters
Run NaughtyCharm if:
- You have French-speaking traffic (FR, CA-QC, BE, CH)
- You're optimizing for payout and your conversion rate is competitive
- You want to diversify away from Instabang
- Your audience is in major US metros where member density is less of a concern
Run both if:
- You have enough volume to A/B test
- You want to capture both US/CA/AU and French-speaking geos
- You're building a diversified adult dating traffic stack
The EPC math
If you send 1,000 clicks with a 2% conversion rate:
| Platform | Conversions | Payout | Revenue |
|---|---|---|---|
| Instabang | 20 | $40 | $800 |
| NaughtyCharm | 20 | $70 | $1,400 |
NaughtyCharm wins on revenue if conversion rates are equal. The question is whether NaughtyCharm's conversion rate is close enough to Instabang's to justify the switch. For US traffic, Instabang's higher EPC suggests it converts better — which is why the $40 payout still produces competitive revenue.
The honest answer: test both. Run 500 clicks to each and let the data decide.
Our recommendation
For most affiliates running US/CA/AU traffic: start with Instabang (proven EPC, larger member base), then add NaughtyCharm as a secondary offer for French-speaking geos or as an A/B test.
For affiliates with French-speaking traffic: NaughtyCharm first, Instabang as backup.
Try Instabang → · Try NaughtyCharm →
Affiliate disclosure: CompanionIndex earns a commission when you sign up through our links. 18+ only.