NaughtyCharm launched recently and immediately landed a Hot Pick designation on CrakRevenue with a $70 PPS payout — one of the highest in the adult dating category. High payouts on new platforms usually mean one of two things: the advertiser is buying market share, or the platform genuinely converts well. We tested both.
Bottom line up front: NaughtyCharm converts well for US and French-speaking traffic. The $70 PPS is real and the signup flow is clean. The member base is smaller than AFF or Fling, but the quality of active users is higher than you'd expect for a new platform.
What is NaughtyCharm?
NaughtyCharm is a chat-focused adult dating platform targeting casual connections and flirting. It's positioned between a traditional hookup site (like AFF) and a messaging-first platform — users can browse profiles and initiate conversations without the friction of a full dating profile setup.
The platform is particularly strong in French-speaking markets (France, Quebec, Belgium, Switzerland), which gives it an edge over US-only platforms for international traffic.
Pricing
| Plan | Price |
|---|---|
| Free | Browse profiles, limited messaging |
| Premium | From $24.99/mo |
The free tier is functional enough to get users to the "I want to upgrade" moment quickly — which is why the conversion rate is strong.
What we like
Clean, modern interface. NaughtyCharm doesn't look like it was built in 2008. The signup flow is fast, the profile setup is minimal, and users reach the browse screen in under 90 seconds. This matters for conversion.
$70 PPS — highest in the category. Adult FriendFinder pays $90 but has a lower EPC due to its older interface. NaughtyCharm's combination of clean UX and high payout makes it competitive on a per-click basis.
Strong in French-speaking markets. If you have FR, CA-QC, BE, or CH traffic, NaughtyCharm is the best-converting adult dating option available on CrakRevenue. Most competitors have weak coverage in these geos.
Hot Pick designation. CrakRevenue's Hot Pick badge is based on actual conversion data, not advertiser spend. It's a reliable signal.
What to watch out for
Smaller member base. With 5M+ members, NaughtyCharm is significantly smaller than AFF (80M+) or Fling (20M+). In smaller cities, users may find fewer active profiles. This is less of an issue in major metros.
New platform — limited long-term data. We don't have 12+ months of conversion data yet. The $70 PPS could change as the platform matures. Monitor your EPC quarterly.
Limited geo coverage. Strong in US and French-speaking markets, weaker in DE, AU, and UK compared to Victoria Milan or AFF.
Who is NaughtyCharm best for?
- US traffic looking for a high-payout alternative to AFF
- French-speaking traffic (FR, CA-QC, BE, CH) — best option in this geo
- Affiliates optimizing for payout over raw volume
- Casual flirting / chat-focused audience rather than explicit hookup seekers
NaughtyCharm vs. the competition
| Platform | Payout | EPC | Best geo |
|---|---|---|---|
| NaughtyCharm | $70 PPS | High | US, FR |
| Adult FriendFinder | $90 PPS | Medium | US, CA, AU |
| Instabang | $40 PPS | Highest | US, CA, AU |
| Victoria Milan | $75 PPS | Medium | CA, DE, GB |
If you're running US traffic and want to test a high-payout alternative to AFF, NaughtyCharm is the right call. If you're running French-speaking traffic, it's the only call.
Our verdict
3.9/5 — Strong new platform with the highest EPC-adjusted payout in the casual dating segment. The smaller member base is the only real limitation. Worth testing for US and FR traffic.
Affiliate disclosure: CompanionIndex earns a commission when you sign up through our links. 18+ only.